One of the buzz words in today's business is relationship--developing relationship with your customers. This sounds obvious but believe me, not too may businesses take it to heart.
Your advertising messages should make your audience know your company and develop trust in your brand. Also, having the right person/personality--not necessarily a celebrity-- deliver the message in your ads go a long way.
The emotional link-up will ensure a long-term relationship with your customers.
Ismael D. Tabije
http://advertising-and-
Tuesday, December 1, 2009
Relationship as an advertising strategy
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